Why a Shared Vision is Important for Your Business



There is a vision behind everything we accomplish in life – whether that is in athletics, business, work career, or personal life. Personal, public, collective, or cooperate visions, enable us to develop, lead, instruct, steer, and encourage ourselves, and one another. In a complex and strategic business, the dream that a manager communicates with the team serves as a guide for everything that they do. Everyone understands and accepts their values and principles clearly, and they take steps to ensure that they are followed and shared.


What is a Business Shared Vision?

To have a vision means to focus on a strong visual picture of the future. Your ideal future position is a vision or a goal, where you want to be if the business goes well. The vision of your team is your view about how you believe the world should be. A goal is an answer to the question: “What future will you create?” A vision doesn’t mean having to be creative, or original, it’s a place you want to achieve along with your team. The visions include:


  • Envisioning the long term results you wish to achieve in your business.

  • Plan where you want to go and take initiatives on how you are going to get there.

  • Lay out the directions of your conduct, and the services you have.


A vision is simply the abstract image of the future of a company or an organization. Everything needs to be stated explicitly and should be understandable so that when an outsider reads your business’s vision for the first time, he instantly knows what your company is all about.


What is the Need of a Shared Vision?

What is the need for your company to go through the hassle of explicitly announcing its core values, beliefs, goals, objectives, purpose? It is, after all, a complex, time-consuming process: it requires you to initiate an open, informed dialogue with your employees, ask some difficult questions about how your business is at present, and how would they want it to change. And then, the crucial thing of all is, applying the principles, vision, and purpose that you have meticulously created.

Sharing a vision has many important purposes some of them are:


  • It brings clarity to decisions.

  • Facilitates decisions.

  • Makes it easier to carry out decisions after having a direction.

  • Having laid out a set of actions can be a source of motivation for the employees.


How to Shape and communicate a Shared Vision?

Many executives face the greatest challenge in getting the business vision from the board, and into people’s minds in vastly different ways, so it makes sense. Shared visions are not catchy, cliché phrases made in business plans or intended for marketing. The main obstacle is not to formulate your statement of vision, but to practically execute those visions to reality and convert them into a set of actions, and make them consistent with the organizational standards, framework, and practices. Some of the ways to shape a shared vision is through:


  • Strategies: Using advisory strategies that promote real, active engagement, constructive enrolment, and not dissatisfied compliance. For the vision to come true, everyone has to understand, communicate, and contribute to it. Shared Vision is a continuous platform for communication and leadership style – not a one-off thing you do over a weekend. Walking the talk means having perseverance for achieving the desired vision, as they don’t fall magically into place.


  • New Employees: It is crucial to have the newly hired employed have a thorough understanding of the visions for your business. Their passions and ideas will lead the way for proving the vision to be a reality. Enable everyone to engage in the processes of dialogue, strategies, and visioning that will lead to an accepted shared vision by all.


  • Business Meetings: Business meetings often begin with the management team huddled together, and having a thorough discussion about their aspirations, goals, or visions of their future business. Recurrent business meetings ensure that there is no lack of visions, and new ideas are conveyed. Having a vision means, directly communicating and engaging in discussions, and being open to other people’s different perspectives. Talking helps in coming to one, concrete image with your vision.


How to Create a Shared Vision for your Business?

A Shared vision is among the most crucial task that you must be undertaking during the early stages of your business development, or at any point if you have not established it before. This will not only help to define the company’s values, but it also lays out the standards under which you and your staff will work to pursue your objectives. Having no shared vision makes it difficult to execute any plans because there is no set of plans to follow. Visions do not have to be innovative; they are like tools that need to be replaced every now and then. That is why it is pivotal to have business meetings frequently, in order to exchange new ideas. You can focus on creating your shared vision by also noticing how other people respond to it.


  • What is your goal as a business?

  • What are your core values for the business?

  • What do you wish to achieve in the future?

  • Are your employees committed to helping achieve those visions?

  • Are they placing conscious effort in strengthening the visions to reality?

  • Do your employees show resilience at the shared visions, or do they fully agree with them?


Also what can really help is having workshops, or meeting where you can ask people their views and raise questions such as:


  • What are the key important things/values in the business?

  • What are the challenges, and how can they be tackled?


Final Word

It is pivotal to communicate your vision effectively, since it is necessary to a company’s success and to achieve its goals. Even though developing visions can seem harder than it is, but it mostly requires having a team that shares different ideas to build a unified vision.

Connect with Brian

© 2019 by Brian Tait International, LLC